yourstory.com – A business becomes a brand when it successfully makes the connection with its consumers, either intellectually or emotionally. As many brand gurus state, a brand should stand for character. This personification of a business’ products allows the company to make a place for itself in the hearts and minds of the consumers. Brands with a purpose become stronger brands.
Though the Indian startup scene is relatively new compared to Silicon Valley one, a number of startups have managed to become recognizable brands within less than 10 years. In a dipstick survey that involved some of the movers and shakers of the Indian startup ecosystem, YourStory obtained the final list of top 10 startup brand in India, based on how many times a particular startup was nominated.
Read it at yourstory.com