Every Startup’s Go-To-Market Strategy Has To Answer The $100 Million Question

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forbes.comWhenever I talk to companies about their go-to-market strategy, no matter how big they are, I find myself going back to the same question. I call it the $100-million-question. Here it is: When you eventually become a $100 million dollar company, what will your customer base look like? Will it be:

1 customer paying you $100 million dollars a year

10 customers paying you $10 million a year

100 customers paying you $1 million a year

1,000 customers paying you $100,000 a year

10,000 customers paying you $10,000 a year

100,000 customers paying you $1000 a year

1,000,000 customers paying you $100 a year

10,000,000 customers paying you $10 a year

100,000,000 customers paying you $1 a year

Read more about the $100 million question and how it can help you determine your go-to-market strategy at forbes.com

 

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