blog.fusebill.com – Churn rate remains one of the most important metrics a subscription business has to measure. It allows determining if you have a problem with your business’ processes that is making customers run away from your business. It also impacts the other three primary metrics your SaaS business should be monitoring:
Growth –The amount the business’ revenue increases by.
Growth Efficiency Index– The amount it costs to grow.
Recurring Profit Margin – The difference between revenue and the cost to grow.
Read more about churn’s importance and how to calculate it at blog.fusebill.com