snip.ly – Reducing churn is critical to the success of your SaaS company.
David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow.
This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month.
In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. That’s why you need to be simultaneously feeding your growth engine, while monitoring churn and your other startup metrics.
Find out how Groove, Patrick McKenzie, Mixpanel, Telefonica, Mention, Intercom.io, HubSpot, Zendesk, and @Buffer reduced their churn at snip.ly