Scratch, An E-Commerce App That Lets You Text Requests To Expert Shoppers, Raises $3.6 Million

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techcrunch.comA number of startups, including Magic, Operator, GoButler and Fetch, have been developing mobile shopping apps that function more like personal assistants, allowing users to submit commerce-related requests by voice or text for items ranging from products they want to purchase to airline tickets and more.

The latest to join this busy space is Scratch, an online and mobile shopping service that connects consumers with “experts” who send recommendations for things like gifts, clothing, home decor and other items.

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