Reborn in the cloud: Adobe


mckinsey.comOver the past five years, Adobe Systems has remade itself as a cloud company. It no longer offers its publishing and design tools in the form of physical, shrink-wrapped products to be deployed at customers’ sites under a perpetual license—where customers pay once and can use the software indefinitely. Rather, customers subscribe to Creative Cloud, the company’s online suite of publishing and design tools, and receive frequent software upgrades as well as a range of new online-only and mobile services.

Read how the company’s chief financial officer, Mark Garrett, and its vice president of business operations and strategy, Dan Cohen, describe the process of getting the new digital business model off the ground and the lessons they’ve learned at


photo CC by Kim MyoungSung


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