https://blog.kissmetrics.com – “Display advertising doesn’t work.”
You’ve likely heard this. Especially if you run a SaaS company.
I’ll admit Display Advertising can be a tough nut to crack. It can take a bit longer to achieve a positive ROI depending on the length of your product’s buying cycle. Yet, Display advertising CAN work for B2B SaaS businesses. Many well-known SaaS companies already use Display to drive leads and sales. A few examples are Intuit, Zendesk, and Salesforce.
However, you don’t need to be a big start up like Dropbox with a huge ad budget. You just need to dial in your targeting, consistently A/B test and follow a proven advertising strategy.
Read more at https://blog.kissmetrics.com