Top 5 Inbound Marketing Metrics You Should Be Measuring


business2community.comMarketing is marketing, right? Wrong. Outbound marketing and inbound marketing are entirely different ball games. Outbound marketing is all about getting in front of your potential customers – whether they want you there or not – and inbound marketing is all about bringing your potential customers to you.

Can you guess which approach is more effective? [Hint: That was a rhetorical question!]

In order to be a successful inbound marketer, you need to recognize that success with inbound marketing cannot be measured in the same way as the success of outbound marketing. I mean, think about it – unless you’re running an additional outbound advertising campaign, very rarely will you be considering traditional outbound metrics such as your cost-per-click (CPCs) as benchmarks for success.

Read more about the top 5 inbound marketing metrics to use at




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