business2community.com – Marketing is marketing, right? Wrong. Outbound marketing and inbound marketing are entirely different ball games. Outbound marketing is all about getting in front of your potential customers – whether they want you there or not – and inbound marketing is all about bringing your potential customers to you.
Can you guess which approach is more effective? [Hint: That was a rhetorical question!]
In order to be a successful inbound marketer, you need to recognize that success with inbound marketing cannot be measured in the same way as the success of outbound marketing. I mean, think about it – unless you’re running an additional outbound advertising campaign, very rarely will you be considering traditional outbound metrics such as your cost-per-click (CPCs) as benchmarks for success.
Read more about the top 5 inbound marketing metrics to use at business2community.com