The 8 Pivotal Moments Every Successful SaaS Company Has


forbes.comThis question originally appeared on Quora: What are some pivotal moments that every successful SaaS company has?

Answer by Jason M. Lemkin, partner @ Storm Ventures; ceo/co-founder @ EchoSign (acquired by Adobe), on Quora

Here’s my list, focused on the earlier-stages from nothing to success:

  • The first 10 Unaffiliated Customers.

This won’t feel like much, but it’s a big deal. You’ve gotten ten folks you’ve never met to actually pay for your product. This really is amazing. Amazing. It won’t pay the rent. But it’s amazing.

Read the other 7 pivotal moments a SaaS successful company has at


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