“Monetize Backwards” to Build a SaaS Business That Lasts


wistia.comFree and freemium business models have gone from the fringes to the mainstream, with legions of young entrepreneurs looking to follow in the footsteps of blowout successes like Dropbox and Yammer. But with eyes filled with splashy funding rounds and billion dollar valuations, it’s easy to lose sight of whether freemium makes sense for your own business.

At Wistia, where I’m the co-founder and CEO of a growing team of 40 people, we did everything “backwards” by today’s standards. We started with a paid plan only, and over the last eight years, we’ve progressively made the product more and more free.

Read more pricing tips that would help you build a SaaS business that lasts at wistia.com


photo CC by Dean Hochman


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