newbusinessintel.com – It is not easy to improve your performance if you don’t know how you’re doing. This is where metrics step in.
How do you measure the performance of your new business team? Is it just number of wins and revenue generated? If those numbers are good, do you know what they’re doing well? If those numbers aren’t good, do you know where they’re falling short?
If you consistently measure the right things, you’ll have all the information you need to hire, fire, train, and retain a high performance advertising agency new business person or team.
Measuring how you’re doing is only effective if you’re measuring against something. You first need to set an annual goal for each item. Then, break the goal down into monthly increments, and if appropriate, weekly and daily. With the goal, you can then measure your performance against your target. In addition, you want to measure yourself against how you did for the same period last year, and perhaps last quarter.
Read more about marketing&sales performance metrics at newbusinessintel.com