Give Churn the Old Heave-Ho With These Data-Driven Hacks

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chartmogul.com – The official definition of churn rate is “a measure of the number of individuals moving out of a collective group over a specific period of time.”

Determining your churn rate is vital for estimating customer lifetime values and evaluating the ROI of marketing efforts, the quality of customer service programs, and the importance of customer success initiatives. SaaS companies rely in a particular manner on understanding and minimizing churn, as it is essential for their business’ sustainability, growth and profit.

Read more about how to calculate your churn rate, and more importantly, learn some effective hacks to decrease it at chartmogul.com

 

photo CC by Luc Legay

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