searchandmore.co.uk – Retailer, John Wannamaker, is quoted as saying “50% of my advertising is wasted – I just don’t know which half.” It was true of advertising in the 1800s, and it’s still true today. Measuring the success of ad campaigns can often seem to be half science, half art, all confusing.
The Internet allows businesses reach people in parts of the world, they never would have imagined, but that in itself becomes a problem. With marketing moving from distribution of flyers to measuring Clicks to Website from Facebook campaigns; one wonders why the marketing department STILL shows a poor ROI.
Read more about how to track and measure the right metrics for your marketing efforts at searchandmore.co.uk