smallbiztrends.com – “Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness” provides a model for tracking, using, and forecasting online marketing metrics.
Are we collecting profits or just numbers? Marketing metrics are everywhere and increasing by the day. They’re things like Facebook Likes, Twitter followers, email subscribers, ROI, Cost per Customer Acquisition, bounce ratio, conversions, and leads.
At no time in history has the marketing and sales process been so quantified. Marketers can tell you with growing precision whether this article gets clicked and who bought an item from this webpage because they clicked on a certain advertisement.
Read more about this book at smallbiztrends.com