The 6 C’s of B2B Lead Generation

0 – Sales 1.0 vs. Sales 2.0. Field Sales vs. Inside Sales. Solution Selling vs. the Challenger Sale. Which to deploy? And how?

Don’t let the semantics fool you, these are very serious wars being waged on multiple fronts in sales bullpens. At stake: only the future revenue prospects and potential viability of the decision maker and/or company.

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