sixteenventures.com – There are some effective methods for improving customer retention by leveraging the power of the SaaS business model, specifically the ability of the provider to monitor for and drive Customer Engagement.
Engagement is when your customer is realizing value from your SaaS. When you look at engagement that way, it completely changes everything because you look at everything differently. Instead of thinking about engagement as a “product” issue, you can see that it is actually a customer issue.
Read more about how to drive more customer engagement for your SaaS business at sixteenventures.com