quora.com – There are many different KPIs a SaaS company should track, but there are a few that are really indispensable: MRR, LTV, CAC and Churn (both customers and MRR churn).
Here’s a quick summary of each one:
MRR – Monthly Recurring Revenue
Monthly Recurring Revenue, almost always referred as MRR, is probably the most important metric at all of any subscription business. It’s what makes this business model so great. Once you acquire a new customer you got an recurring revenue, which means you don’t have to worry about one-off sales every month. Different from traditional sales, it gives you new challenges such as retention and churn.
Read more at about the essential Key Performance Indicators for a SaaS at quora.com