Measuring ROI of Social Media for your Business


inbuzzblog.comMany organizations spend hours on social media outreach and have no idea if it’s successful. We’ve all been told that we need to be on social media, so we eventually all say “OK.” Social can be a great business tool, but too often we get caught up in the likes, shares and comments that we forget it should have a positive ROI just like any other marketing tool.

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI). Although developing a social media plan can be a considerable time and commitment, you can gain measurable benefits for your business.

Read more about how to easily measure the ROI of your social media presence with a formula you can easily adapt into your business at


photo CC by Simon Cunningham


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