blog.popcornmetrics.com – Not sure what metric to use in order to track key user actions and improve user engagement, to boost your business’s growth?
User engagement, as Lincoln Murphy says is “when your customer is realising value from your SaaS.”, or, more generally said, from your product/service/website/app. User Engagement leads to Retention, which leads to Revenue and Referrals, both of which lead to Growth.
A good way to measure how much value are gaining your customers, is their use of key User Engagement Actions. If a user is consistently performing key User Engagement Actions it is a good indication of engagement.
Read more about Key User Engagement Actions and how they influence your SaaS’ growth at blog.popcornmetrics.com