venturebeat.com – Most purchases are not made on a mobile phone, at least not in the way you might expect in the age of the smartphone. Three quarters of users do their research on mobile, before actually buying on a desktop device. The most recent research into mobile advertising backs this up, with 73 percent of people choosing to “look at” or “investigate” products based on a mobile ad, but not actually to engage with the advertisement or move to purchase.
And before buying, many of us prefer to talk to somebody to get more info about the product, hence a new problem for marketers – tracking revenue attribution to that phone call.
DialogTech has launched its Mobile Marketing solution to provide complete inbound phone call attribution, and real-time control, for mobile advertising sources. It also provides marketers with accurate keyword-level data for Google call extensions, helping businesses to really understand if their investment in advertising is paying off.
Read more about it at venturebeat.com