cloudtweaks.com – The red flags were there all the time, but no one noticed. No one saw that your highly-valued customer was on his way out. And when he told you that he was leaving, you weren’t hearing.
Avoid missing the warnings. As a SaaS provider, there are some easy-to-recognize factors that help determine when your customers are about to give up on your service. Identify and tag these users as soon as possible and take all necessary measures to retain them.
Keeping an existing customer is, without a doubt, much cheaper than acquiring a new one. For instance, a study on customer retention versus acquisition costs concluded that it costs six to seven times more to attract a new customer than to keep an existing one (source: Bain & Co., a management consulting firm).
Find out how to read the warnings and how to increase customer retention at cloudtweaks.com