conductor.com – Today, most online purchase decisions begin with organic search. Organic traffic accounts for 94 percent of click-through rates for online browsers. That means enterprises, the largest companies in the world, have millions to lose or gain when it comes to their organic channels. To bring you deeper insight into the challenges, tactics, and ROI of enterprise SEO, we partnered with Ascend2 in a research study.
Here’s a snapshot of the results:
- 72 percent of enterprises rate SEO as successful to some degree; only 28 percent find it unsuccessful
- 57 percent of enterprises said their most challenging obstacles to achieving important SEO objectives are limited SEO in-house skills; 43 percent said limited SEO budget
- 54 percent said the most effective SEO tactic is quality content creation; 50 percent said frequent website updating. Only 2 percent said mobile search optimization is the most effective SEO tactic
Download the study at conductor.com