How One SaaS Startup Reduced Churn 71% Using “Red Flag” Metrics

0 – We were meeting to discuss our alarmingly high churn rate, which was hovering around 4.5%.

We were getting new customers at a steady, predictable rate, but users were leaving much too fast for sustainable growth. [..]

What I found was illuminating.

There were very strong differences in the behavior of users who had abandoned Groove and the behavior of those who stayed.

Read more at, you’ll find some of the most valuable “Red Flag” Metrics (RFMs) we’ve found to identify churn before it happens and how we’ve used them to reduce churn to 1.6% over the past several months.


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