Getting More Cash Out Of SaaS: Timing Is Everything

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techcrunch.com – Much has been learned and written about the significant cash consumption associated with high-growth SaaS companies. But just how does one achieve rapid growth in a SaaS business while maintaining capital efficiency? By focusing on the timing of cash collection, not just cash spend.

Over the past several years, Sapphire Ventures has invested in dozens of SaaS companies, including Box, ExactTarget, DocuSign, Krux and Socrata, and evaluated hundreds more. As a result, we’ve developed a strong understanding of best practices and gained knowledge of the benchmarks and metrics that actually matter when it comes to running a SaaS company.

What matters? Find out at techcrunch.com

photo CC by Sean MacEntee

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