priceintelligently.com – In SaaS or any monthly recurring revenue business, customer retention is critical to sustaining growth and maximizing profit. Getting customers through the door will only provide a fraction of the nourishment you need to recover the cost of leading them through the funnel. Worse yet, churning customers not only waste your CAC, but eliminate an opportunity for profit. Any major leaguer in the SaaS space will tell you you’re going to get tagged if you try to run the bases with a heavy churn rate chained to your leg.
The question then becomes: how do you reduce and eliminate churn?
The simple answer is provided at priceintelligently.com