The Best Conditions For Building A Unicorn

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If you were looking to build a company, and you were looking to build a unicorn, what conditions should be present for the best chance of success?

Based on current unicorns, your best chance is to start a business that is revenue-growth based, rather than user-growth based. It has to move money from day one. The few intense user-growth startups are all in the same business — self-promotion¹ — so unless that’s your business as well, just move money. It must have people paying, and happy to be paying regularly.

 

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