Value-Based Pricing: Requires Brains or Brawn?

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softwarepricing.comIf you’re like most software companies, you probably have challenges getting paid for the value you deliver. Historically, pricing may have evolved from complicated cost models, or more simply, from how the founders arbitrarily decided to charge for their software.

Add in a few years of development, some new opinions on the matter, and voilà, out comes an ugly looking monetization strategy that your sales team has trouble explaining and prospects have trouble understanding.

Regardless of where you’re currently stuck, the question is: how do you set prices based on the value you deliver?

 

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